Sunday, April 3, 2011

Georg Jensen - Freja Beha

"Georg Jensen, the Danish homeware and fine jewelry brand, has turned a profit for the first time in a decade." "The privately owned company said profit in the fiscal year ended Dec. 31 was 8 million Danish kroner, or $1.5 million, compared with a loss of 128 million kroner, or $24.7 million, in 2009." "Growth was driven by Asia, not including Japan, and the Scandinavian markets. Growth in the U.S. was in the double digits, the company said." "The company’s first major ad campaign was unveiled earlier this year, and Garde Due said it would run for the duration of the year. It features the Danish model Freja Beha Erichsen, partially nude and adorned with the brand’s jewelry in a stately looking dining room filled with fruit, cheese, flowers — and silver Georg Jensen tableware."

1 comment:

  1. Hello! Thank you for your comment. It's always really nice to receive some. Unfortunately, I have to admit that I took these phrases from an article of WWD Magazine. This is the link:

    http://www.wwd.com/business-news/financial/georg-jensen-breaks-into-black-3554728

    Bye. Have a good day!

    ReplyDelete